Season Seats blog
Guides on fair ticket distribution, cutting wasted seats, and keeping a clean record — from the team building Season Seats.
A free, copy-paste company season-ticket policy template covering eligibility, how games are claimed, guest rules, personal vs. client use, and recordkeeping — adaptable to your firm in about five minutes.
Read more →When to simply hand over your company's season tickets and when to host a client in person — why hosting usually builds a stronger relationship, and when giving tickets away is still the right call.
Read more →A practical guide to inviting a client to a game on your corporate season tickets — how far ahead to ask, what to send, and how to handle game-day logistics so the invitation lands well and the seat gets used.
Read more →How to make the most of hosting a client at a sporting event — how to build rapport, when to raise business and when to leave it alone, and how to turn a game on your company's season tickets into a real relationship.
Read more →A framework for deciding which client to bring on your company's season tickets — how to match seats to the relationship stage, from early prospect to active client to a closing or renewal, so your best games build your most important relationships.
Read more →The fairest way to hand out company sports tickets is an open, transparent process with a written rule everyone can see. Here are five allocation models — open claim, lottery, rotation, tiers, and hybrid — with the trade-offs of each.
Read more →Corporate season tickets go unused when no one is watching the empty games. Here's why it happens — and four habits, ending with an empty-seat radar, that get your company to zero wasted seats.
Read more →A practical guide to managing your company's season tickets without a shared spreadsheet — how to set up a fair claim-and-approve system, stop wasting unused games, and keep an audit-ready record.
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